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gdv group

Market Understanding
Innovation
Product, Pricing and Portfolio Optimization
Shopper and Point of Purchase
Brand and Communication
Experience and Loyalty

Product, Pricing and Portfolio Optimization

Maximize the value of your offering

We evaluate the usage experience and perceived value to answer questions such as:

  • Which product do consumers prefer?
  • What is the optimal price?
  • Which portfolio configuration creates the greatest value?
  • What is the expected sales potential?

Solutions

  • Product Test (CLT and In-Home Usage)
  • Sensory Testing
  • Conjoint Analysis
  • Price Elasticity
  • Portfolio Optimization
  • Sales Forecasting